For over fifteen years, Alyona Ivanova has shaped the international art landscape as a producer, curator, and advisor — connecting cultures, collectors, and artists worldwide through thoughtful leadership and cultural dialogue.She directed Pearl Lam Galleries in Russia and Switzerland for more than seven years, curating major exhibitions and fostering meaningful exchanges between East and West. Highlights include the acclaimed Hermitage exhibition Zhang Huan: In the Ashes of History, awarded Project of the Year. Her curatorial work spans Japan to Europe, engaging diverse institutions and audiences.

Now based in Switzerland, Alyona leads Illuma. and Atelier MurMur, creating bespoke consultancy programs for collectors, brands, and cultural institutions. Her projects — from curated art journeys and corporate strategies to site-specific commissions — combine intellectual depth, integrity, and aesthetic clarity, supporting both emerging and established artists in expanding their global reach.

With an MA in Luxury Brand Management and Art & Business (Regent’s University London / Sotheby’s Institute of Art) and a degree in International Management, she merges academic rigor with creative and strategic insight. Trusted for her discernment and personal approach, Alyona provides a discreet, informed gateway into the art world, shaping collections, experiences, and collaborations with lasting cultural impact.